Kiwiana is a term referring to the culture, heritage of New Zealand predominantly from the 20th century that are iconic and exclusive to New Zealand. The term Kiwiana refers to the Kiwi, the national bird of New Zealand and the nickname of New Zealand peoples. The term is also used to describe any and all New Zealand icons,  pop culture items such as toys or branded foods; national icons of New Zealand have become Kiwiana. These include the kiwi and the hei-tiki.

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